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YesYouCanada Campaign Launched With New Brunswick’s Matty Matheson


Expedia have launched a YesYouCanada campaign and enlisted New Brunswick-born acclaimed chef, restauranteur, actor and executive producer Matty Matheson as part of it.

Destination Canada, the government owned marketing arm, and Expedia are teaming up to promote Canadian tourism.

Matheson is part of the campaign, which also sees Canadians given the chance to name 13 separate items including a moose.

“My love for Canada runs deep, so I’m excited to team up with Expedia and Destination Canada to help people get to know my country the way I know it and invite them to make a little piece of ‘Canadiana’ their own,” Matheson said.

“Each of these nameable items are iconically Canadian and completely one of a kind.”

Travelers can name 13 one-of-a-kind offerings that will have people racing to discover — and name — a unique piece of Canadian culture, including a real, live moose living at the Yukon Wildlife Preserve.

From an ice fishing shack on Lake Winnipeg to a train seat with a breathtaking view of the Canadian Rockies, there are 13 nameable items up for grabs on Expedia’s YesYouCanada campaign hub.

They have been selected in partnership with Canadian tourism agency Destination Canada, the National Tourism Organization, to inspire travelers to become a small part of Canadian culture.

By visiting the hub, U.S. travelers will uncover hidden gems, local businesses, incredible places to stay, and experiences that can only be found in Canada.

YesYouCanada Nameable Offerings

Priced at $20.23 each and bookable on a first-come, first-served basis, YesYouCanada campaign nameable items can be booked on and include:

  • A resident moose at the Yukon Wildlife Preserve in the Yukon
  • A limited-edition beer at Container Brewing in Vancouver, British Columbia
  • A train seat on the Rocky Mountaineer that crosses the Canadian Rockies
  • A storm-watching hot tub at the Black Rock Oceanfront Resort on Vancouver Island
  • A polar bear at Churchill Wildlife Management Area in Churchill, Manitoba
  • A pond hockey team at Elk Ridge Resort in Saskatchewan
  • A potato field at FarmBoys Inc. on Prince Edward Island
  • A golf hole at Fairmont Chateau Whistler Golf Club in Whistler, British Columbia
  • A bar stool at the Rundle Lounge inside the Fairmont Banff Springs Hotel in Banff, Alberta
  • A custom bagel box at St-Viateur Bagel’s landmark location in Montréal, Québec
  • An ice fishing shack on Lake Winnipeg in Gimli, Manitoba
  • A canoe at the iconic Fairmont Chateau Lake Louise in Banff, Alberta
  • A golf cart at Fairmont Jasper Park Lodge Golf Course in Jasper, Alberta

“The chance to name one of these items after a loved one comes at a perfect time as many of us are struggling to finish up holiday shopping lists,” says Melanie Fish, head of Expedia Group Brands public relations.

“Any father-in-law would be blown away by the priceless gift of a hockey team named in their honor.

“At Expedia, we know that experiences make for more meaningful gifts than things, so whether it’s naming a moose or taking the family on a Canadian getaway, this is your invitation to think outside the box this holiday season.”

About Destination Canada

At Destination Canada, we believe that tourism enhances the wealth and wellbeing of Canadians and enriches the lives of visitors.

Our mission is to influence supply and build demand for the benefit of locals, communities and visitors through leading research, alignment with public and private sectors, and marketing Canada nationally and abroad.

Knowing that diversity is our greatest asset, we promote Canada as a premier four-season leisure and business tourism destination around the country and world in Australia, Canada, China, France, Germany, Japan, Mexico, South Korea, the United Kingdom and the United States.

In addition, our Business Events team leverage in-depth global market analysis to target international clusters aligned with Canada’s priority economic sectors.