Skip to content
Home » Blog » Pineapple Financial Inc. Expands With Alberta Launch

Pineapple Financial Inc. Expands With Alberta Launch

Pineapple Financial Inc

Pineapple Financial Inc. have announced an expansion into a ninth Canadian province with the launch of an Albert base.

The leading tech-focused mortgage brokerage company are based here in New Brunswick as well as British Columbia, Saskatchewan, Manitoba, Ontario, Nova Scotia, Newfoundland and Labrador and PEI.

Now Pineapple have made a first foray into the Alberta market with three experienced Alberta-based teams – led by Brad Gavin, Cherie Birch, Ajay Menezes – added to its network of brokerages and agents.

The expansion gives access to Alberta’s rapidly growing economy, expanding population, and affordable housing options, with Pineapple expecting incremental revenue of more than $150 million in the next 12 months.

All three teams added that they have ambitious plans for expansion and team development in 2024 by leveraging Pineapple’s cutting-edge technology and training program to support their growth and revenue potential.

Pineapple Financial Inc. Reaction

“Pineapple proudly welcomes industry leaders Brad Gavin, Cherie Birch, Ajay Menezes and their teams to our expanding network,” stated Pineapple Chief Strategy Officer Christa Mitchell. “These teams will play a pivotal role in driving our success in the Alberta market.”

“Pineapple remains committed to supporting our partners’ growth and success. We’re excited to embark on this journey together, as we continue to expand rapidly across Canada.”

Menezes added: “We believe there will be increased opportunity for those who didn’t qualify before, particularly those looking to move from private to alternative mortgages and alternative to prime rate products.

“First-time homebuyers utilizing government incentives will continue to fuel this momentum, with developers focusing on building homes that cater to increased buyer demand in affordable housing.”

Gavin said: “There will likely be tremendous potential to utilize available equity and re-amortize loans, enabling our clients to maintain lower payments.”

Birch commented: “Alberta’s appeal to investors and residents is undeniable. With accessible property prices and impressive rental returns, we’ve also seen an uptick in investors and out-of-province buyers looking to secure more accessible pricing options.”

About Pineapple Financial Inc.

Pineapple is an award-winning fintech and leading Canadian mortgage brokerage network, focusing on both the long-term success of agents and brokerages, as well as the overall experience of homeowners.

With approximately 700 brokers within the network, Pineapple creates cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their dream of owning a home.

Pineapple is active within the community and is proud to sponsor charities across Canada to improve the lives of fellow Canadians.

Pineapple Financial Inc. now has operations in nine Canadian provinces, including Alberta, British Columbia, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, Newfoundland and Labrador and PEI.