Market Leaders Partner to Increase eCommerce Sales for Brands through Improved Ratings, Reviews and Product Content
Press Release - updated: Jan 1, 2018
SAN FRANCISCO, CA, January 1, 2018 - Content Analytics, the world's leading provider of eCommerce Analytics and Product Information Management (PIM) solutions, and Bazaarvoice, the world’s largest network of active shoppers, announced a strategic partnership between the companies.
In today’s competitive eCommerce landscape, identifying opportunities for content improvement and acting on those opportunities as quickly as possible is essential to growing sales online.
“Obtaining high quality product content is one of our top priorities at Walmart. As we build the world's largest product catalog by scaling from millions to hundreds of millions of products, that problem is becoming ever more important,” said Ram Rampalli, Director of Product Content, Walmart Stores, Inc. A shared customer of Content Analytics and Bazaarvoice, Walmart is one of the foremost drivers of product content acquisition in the world.
“Content Analytics is our trusted partner in the identification and optimization of product content.”Sara Spivey, Chief Marketing Officer, Bazaarvoice
“Bazaarvoice wants our clients to be able to identify and improve product content in support of the rapidly increasing global need in this area,” said Sara Spivey, Chief Marketing Officer of Bazaarvoice. “Content Analytics is our trusted partner in the identification and optimization of product content.”
The two companies will collaborate to identify opportunities for clients to improve reviews, ratings, imagery, descriptions and attributes. Content Analytics will provide on-going reporting for selected Bazaarvoice clients. Bazaarvoice will support Content Analytics clients by offering tools and methods to build review volume and syndicate into the Bazaarvoice Network.
“Not only can we identify opportunities for improvement,” said Kenji Gjovig, Director of Parnterships at Content Analytics, “but in partnership with Bazaarvoice we can also help our clients improve the quantity and quality of reviews for their products. This capability is a welcome addition to our existing capabilities for identifying content improvement opportunities and storing and syndicating supplier content for those products.”
In addition to content and review reporting features, Content Analytics provides comprehensive out of stock and competitive price reporting combined with leading edge Product Information Management (PIM) and content syndication. “We are excited about the opportunity to partner with Bazaarvoice as we continue to build the only fully integrated eCommerce Analytics and Product Information Management solution on the market,” said David Feinleib, Content Analytics CEO.
About Content Analytics
Content Analytics is the leading provider of integrated eCommerce Analytics and Product Information Management solutions. Content Analytics provides deep insight into on-site search rankings, content quality, pricing, ratings, reviews, share of digital shelf, out-of-stock items and more to increase sales. The Content Analytics Master Catalog allows product content to be stored in the cloud and updated quickly and easily online. Clients include Clorox, Dole, Levi’s, L’Oreal, P&G, Samsung, Walmart and many other leading brands. For more information, visit www.contentanalyticsinc.com.
About Bazaarvoice
Bazaarvoice is the world's largest network of active shoppers, connecting more than one-half billion consumers to thousands of retailers and brands that represent tens of millions of products and services. Online, in-store, and on mobile devices, Bazaarvoice's technology platform engages consumers, increases sales, and protects loyalty through authentic ratings and reviews, Q&A, and brand-relevant photos, videos, and social posts. Interactions across the Bazaarvoice network yield insights on past, present, and future shopping behavior, enabling marketers to identify competitive advantage. For more information, visit http://www.bazaarvoice.com, read the blog at www.bazaarvoice.com/blog, and follow on Twitter at www.twitter.com/bazaarvoice.
For More Information
Content Analytics
Kenji Gjovig
Director of Partnerships
479.903.4047
[email protected]
Bazaarvoice
Andy North
512.551.6502
[email protected]
Source: Content Analytics, Inc.
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