Candy Company Finds Perfect Packaging Solution

“The 10-inch bowl is a very big hit. Some of our big customers have already booked it for the next season.”

Los Angeles, CA

Nuconic Packaging (nuconicpackaging.com), provider of rigid plastic packaging solutions primarily to commercial and industrial food processors, has partnered with packaging representatives, LK White (lkwhite.com) bringing PET packaging solutions to an American candy company.

With a company history that predates refrigeration and plastic, the American candy company’s experience in the trade stretches back long before their relationship with packaging companies, including Nuconic Packaging - about 140 years back. In that time, five generations of family ownership and management has seen the company establish itself as a household name throughout the country.

In recent years, The candy company experienced packaging suppliers falling short of the excellence and timeliness required by their high-profile brand. Lead times that started out at a passable three weeks had turned into a sluggish six weeks, then into an unacceptable eight.

Growing increasingly dissatisfied with their supplier, the manufacturer turned to packaging representatives LK White.

According to LK White territory manager Tony Bisignano, his customer was looking for PET (polyethylene terephthalate) packaging to present their product ‘in a way that would let it sell itself.’ The crystal clarity of a PET-based package focuses the eye toward the product, not the packaging, making it more appealing to shoppers.

Tony Bisignano introduced PET experts, Nuconic.

Nuconic, who earned an “A” rating from BRC Global Standards, won the manufacturer’s business with their:

  • track record of innovative packaging solutions
  • customer centric culture
  • 100% food-focused manufacturing

Nuconic ‘s lead time is described by Tony as ‘unheard of in the industry.’ They had the right material, lead time, and service needed.

The candy manufacturers went on to buy a million and a half of Nuconic’s 7-inch round tubs, soon followed by a custom-modified 10-inch round tub.

Nuconic’s CEO Alan Franz explains: “We made a 3D print part to make sure the heights and sizes were correct. We then produced an actual prototype of a production-ready part. The customer approved it, and we delivered our first truckload of product in September. They said that the first truckload worked out great for them.”

“It only took a few weeks to get the products from prototype,” says the candy manufacturer’s project manager. “The 10-inch bowl is a very big hit. Some of our big customers have already booked it for the next season.”

All parties described the confluence of events as ‘perfect timing.’ Says the customer’s purchasing manager, “Tony happened to call at the right time on the right day and Alan went above and beyond when we needed him to do so.”

The customer added, “Nuconic’s eagerness to make things better for us was one of the biggest factors. They pushed themselves on their lead times before we ever needed to push them.”

About Nuconic:
Led by a team of industry veterans, Nuconic Packaging (nuconicpackaging.com) is a premier supplier of rigid PET plastic packaging to food processors in North America. Having recently made substantial investment in brand new thermoforming and extrusion equipment, Nuconic is operating a first-class production facility that has consistently received an “A” rating from its BRC food safety audits. The Nuconic team takes pride, not only in the quality of products but also on the attentive and responsive customer service. Nuconic strives not just to maintain its status as dependable supplier, but also a partner to customers by taking an interest in their operations and making strategic packaging adjustments to support the success of the food processor. 323.588.9033, Los Angeles.

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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