NEW YORK November 12, 2017
An executive is as much a brand as the corporation for which he or she works advised Ron Norman of Team Decades (http://www.teamdecades.com) while speaking during his luncheon address today before a group of premium executive job candidates.
“It is very important to recognize that a corporation is not a democracy,” Norman points out. “Corporations are meritocracies and they can be quite unforgiving of middle-of-the-road performers with few stand-out accomplishments.” He goes on to say, “However, they can be uncommonly generous to an individual who has the skill and ability to take the company to the next level whether globally or departmentally.” The trick is bringing them to understand your capabilities quickly.
“A marketing campaign is not meant to build up relationships gradually over time,” says Norman. “Campaign must strike at a potential employer's urgent need in a way that makes saying no to the candidate unthinkable; sometimes a campaign must make a hiring executive see a need he or she didn't even realize they had.” Your brand is their solution.
Team Decades extends a two-year commitment to every client.
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