With a turnkey integration into the MediaAlpha platform, our partners can leverage ActiveProspect’s TrustedForm solution and proprietary intent data to improve campaign performance by acquiring high-intent, TCPA compliant prospects.
December 08, 2017
ActiveProspect, a SaaS provider of lead acquisition solutions, is partnering with MediaAlpha, the leading programmatic platform for vertical search media, to provide a turnkey TCPA compliance solution to MediaAlpha customers. With this new partnership, MediaAlpha’s insurance customers will be able to purchase and use ActiveProspect’s TrustedForm product directly within the MediaAlpha platform.
Marketers who contact consumers on their mobile phones must be especially cautious to comply with the Telephone Consumer Protection Act (TCPA), as litigation continues to rise. Because the burden of proof in TCPA lawsuits falls on the marketer, even companies who follow the guidelines must be able to prove that consumers gave written consent to be contacted. TrustedForm provides the highest standard for independent proof of consent by storing a video replay of the consumer’s interaction with the form where consent was given. Using TrustedForm, MediaAlpha customers will be able to verify that the required consent language was present on the form in real-time, prior to contacting the consumer.
“We’re excited to be working with an innovative partner like MediaAlpha who has transformed the way comparison (vertical) search media is bought and sold,” said Steve Rafferty, CEO & Founder of ActiveProspect. “Since the insurance industry relies heavily on outbound communication to prospects, TrustedForm is a natural fit for the MediaAlpha platform.”
“MediaAlpha’s platforms were built to deliver superior results through transparency, control and data” said Michael Foster, VP of Platform Solutions at MediaAlpha. “With a turnkey integration into the MediaAlpha platform, our partners can leverage ActiveProspect’s TrustedForm solution and proprietary intent data to improve campaign performance by acquiring high-intent, TCPA compliant prospects.”
About MediaAlpha
MediaAlpha innovates at the intersection of programmatic technologies and vertical search media, bringing unparalleled transparency and efficiency to both buyers and sellers. The Company’s marketing technology platforms power over 25 million high-value transactions annually, representing more than $250 million in media spend across insurance, travel, personal finance, education, and home services sectors. For more information, visit http://www.mediaalpha.com.
About ActiveProspect
ActiveProspect provides proven technology and expertise for lead acquisition success. Whether trying to acquire highly qualified sales leads or opt-in email subscribers, ActiveProspect provides the tools marketers need to succeed. Our products allow marketers to create event-driven lead flows to capture leads from any source, document consent for TCPA/CASL compliance, filter with rules, enhance with external data, and deliver to any system in real-time. Since inception, ActiveProspect has processed over 1 billion Internet leads for leading brands across a wide range of industries. Our TrustedForm lead certification service captures ten billion user events every month across thousands of websites. For more information go to activeprospect.com.
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