TORONTO, Nov. 16, 2017 – The Stars Group Inc. launched the next phase of its PokerStars marketing campaign #GameOn this week, reigniting the poker-based feud between international funny man Kevin Hart and sporting legend Usain Bolt. This time, Hart and Bolt are joined by Team PokerStars Pro Daniel Negreanu to face-off in #GameOn challenges designed to test the core qualities and skills of poker, including reading opponents, emotional control, and bluffing.
In the first #GameOn video of the new social media series, the global superstars are put to the test by Negreanu, who is the all-time live poker tournament leader with $34.3 million in earnings, to see who can maintain emotional control the longest while sitting in an ice bath. The new challenge follows the first #GameOn installment, which launched earlier this year with the pair trying to outsmart each other in a series of social media videos where they sought to out-do each other with social media posts.
The #GameOn series will culminate in a heads-up battle between Bolt and Hart at the PokerStars Caribbean Adventure (PCA) this coming January, where hundreds of poker players from around the world will converge on the Atlantis Paradise Island Resort in The Bahamas from January 6–14. Tournament buy-ins range from $160 up to $100,000 for the Super High Roller.
“Usain may be a quick thinker but let's see what happens when he's taken away from the track,” said Hart. “If I were a betting man, I'd say I'll be the one celebrating in the sun in January. It will be so easy, like taking candy from a baby.”
Usain remains confident, however, saying, “Kevin may be the funniest, but jokes are not going to get him anywhere against me at the poker table. I know how to keep my cool under pressure and that's what it takes to win, my friend.”
“#GameOn is another example of our global marketing commitment to continue growing the game of poker and highlighting the fun and social nature of the game,” said Eric Hollreiser, Vice President of Corporate Communications of The Stars Group. “It's great to see the how the smarts of a poker battle play out between these two greats while reaching out to players new and old.”
About The Stars Group
The Stars Group is a leading provider of technology-based products and services in the global gaming and interactive entertainment industries. Through its Stars Interactive Group gaming division, The Stars Group ultimately owns gaming and related consumer businesses and brands, including PokerStars, PokerStars Casino, BetStars, Full Tilt, StarsDraft, and the PokerStars Championship, PokerStars Festival, PokerStars Caribbean Adventure and PokerStars MEGASTACK live poker tour brands (incorporating aspects of the European Poker Tour, Latin American Poker Tour and the Asia Pacific Poker Tour). These brands together have more than 115 million registered customers globally and collectively form the largest poker business in the world, comprising online poker games and tournaments, sponsored live poker competitions, marketing arrangements for branded poker rooms in popular casinos in major cities around the world, and poker programming and content created for television and online audiences. The Stars Group, through certain of these brands, also offers non-poker gaming products, including casino, sportsbook and daily fantasy sports. The Stars Group, through certain of its subsidiaries, is licensed or approved to offer, or offers under third party licenses or approvals, its products and services in various jurisdictions throughout the world, including in Europe, both within and outside of the European Union, the Americas and elsewhere. In particular, PokerStars is the world's most licensed online gaming brand, holding licenses or related operating approvals in 17 jurisdictions.
Cautionary Note Regarding Forward Looking Statements and Other Information
This news release may contain forward-looking statements and information within the meaning of applicable securities laws. Forward-looking statements can, but may not always, be identified by the use of words such as “anticipate”, “plan”, “continue”, “estimate”, “expect”, “may”, “will”, “intend”, “could”, “might”, “would”, “should”, “believe”, and similar references to future periods or the negatives of these words and expressions. These statements are based on management's current expectations and are subject to a number of risks, uncertainties, and assumptions. There can be no assurance that actual results will not differ materially from those expressed or implied in forward-looking statements. Undue reliance should not be placed on forward-looking statements. Please refer to The Stars Group's most recent annual information form and annual and interim financial statements and management's discussion and analysis for more information about the factors, assumptions and risks that may apply to The Star's Group's forward-looking statements. Each forward-looking statement speaks only as of the date hereof, and The Stars Group undertakes no obligation to correct or update any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by applicable law.
SOURCE The Stars Group Inc.
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