Part of the largest digital conference for car dealerships, Digital Dealer Workshops feature opportunities for car dealers to learn and capitalize on technology trends for their dealership operations. Some of the top topics discussed include digital marketing, SEO/SEM, CRM strategies, new and pre-owned sales, reputation management, and more.
The Melen brothers will speak at the following programs during the 2-day event:
Keynote Address: Succeeding With Online Marketing In a Highly Competitive Industry – Award-Winning Entrepreneur and Digital Guru Shares Strategic Online Marketing Tactics to Help Your Business Succeed
Speaker: Alex Melen
Where: Grand Ballroom B
When: Monday, October 16th, 2017, 17:00 – 17:50
This keynote address will highlight the importance of digital strategy formation in the automotive industry in order to outperform the competition. Participants will be able to learn how to identify key performance metrics that matter, and how to evaluate if online marketing is working for their business effectively to generate strong customer and revenue growth.
Breakout Session: 6 Killer Hacks to Improve Your SEO in 30 Days
Speaker: Michael Melen
Where: Grand Ballroom B
When: Tuesday, October 17th, 2017, 09:00 – 09:50
This talk will address the importance of SEO strategies for the success of automotive businesses. It will also teach participants on how to make use of six SEO strategies, that span across topics such as local SEO and reputation management, that can improve online automotive marketing results.
To attend Digital Dealer Workshops, register at https://www.digitaldealer.com/workshops/register/. Discounted tickets are also available, contact SmartSites for more information.
About Digital Dealer Workshops
The Digital Dealer Workshops aims to equip car dealers and other key stakeholders working in the automotive industry with digital tools and education to stay ahead of the technology curve. Attendees will have the opportunity to learn about the latest industry trends and best practices for digital marketing, in order to meet the demands of a true omnichannel customer experience. For more information on the event, you can email the organizer at [email protected]
SmartSites, a prominent digital marketing agency in New Jersey, was founded in 2011 by two brothers, Alex Melen and Michael Melen, both industry leaders with Fortune 500 and Ivy League experience. Services provided by SmartSites include web design, SEO, PPC marketing, and more. The company is based at 45 Eisenhower Drive, Suite 520, Paramus, NJ 07652. To contact SmartSites, call (201) 870-6000 or fill up the form through the website at www.smartsites.com/contact
About Alex Melen
Alex Melen is an award-winning serial entrepreneur. He is the founder and CEO of web hosting company, T35 Hosting, and advertising agency, SmartSites. Melen started T35 Hosting in 1999, growing it to over 600,000 clients by 2009. In 2011, Melen co-founded advertising agency, SmartSites, which has since developed over 1,000 client websites and manages over $20M/year in advertising spend. In 2017, SmartSites was featured in the Inc. 5000 as one of the fastest growing agencies in the country. Alex has been prominently featured in Top 100 Young Entrepreneurs, Babson College Business of the Year, BusinessWeek’s Top 25 Entrepreneurs under 25, Bloomberg, Forbes, NPR, Empact Top 100, Barack Obama’s Entrepreneurship Initiative and Inc. Magazine. He has also been a recent speaker at HostingCon Europe, HostingCon Global, DomainingEurope, NameSummit, and more.
About Michael Melen
Michael Melen has over ten years of experience in digital media and website development. As a young entrepreneur, Michael sold his first Internet company at 19 years old. In 2011, he co-founded SmartSites, a premier digital marketing agency based in New Jersey. As COO, Melen has led the company from inception to a growing team of over 60 dedicated employees across three continents. Michael is a graduate of Cornell University. He has been featured in Forbes, Empact Top 100, Barack Obama’s Entrepreneurship Initiative, and NYC’s NameSummit Digital Branding Conference.
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