Life.io closes the year with positive momentum as the business expands from one to three carriers across three business lines: group, individual, and direct to consumer. Within a year, Life.io has grown from one carrier in a single country to three active carriers and several more on the way across eight countries. The team plans for continued growth in 2018 by merging strategic services and products, increasing access to untapped data sets for carriers.
Within the Group sector, Life.io has established strong partnerships with one of the top five global carriers as well as the largest [group] carrier in the Caribbean. Through these contracts, Life.io sets out to deliver high user engagement and a robust data analytics platform to improve sales and risk stratification.
Mike Logsdon, COO and co-founder of Life.io, shares that one of the major factors of Life.io’s sustained growth is the ability for the Operations team to seamlessly navigate complex implementation processes with client teams. “Life.io’s operations team runs a highly efficient implementation process, guiding our clients from idea to full launch of full-service engagement solution in 90 days or less.” He continues that because each client and their population of policyholders are unique, “Life.io has built a model of continuous assessment and development. Staying nimble, we help our clients achieve success and thrive within the rapidly evolving world of technology, engagement, data and insurance.”
Life.io further expands their client list with the addition of a major US direct carrier coming to fruition this year. Through this program, Life.io will focus on expanding the carrier’s data capabilities and enhancing their customer engagement offering to drive market differentiation and increase sales within a specified demographic.
Life.io’s fourth business line extends to a Middle Market carrier that will establish new product sales among young families and new parents, as supported by a leading consumer product good company. The success of this partnership will further push the growth of Insurtech across sectors, bridging the gap between affinity groups, technology and innovative insurance offerings.
“We are very excited about this project as a team. Our focus on partnership allows us to differentiate the Life.io offering based on our client’s goals and prove how we are truly pushing insurance distribution and lead generation innovation forward.” Jeff Wild, Managing Director at Life.io, focuses on new sales development and leading ideation for potential clients. “Our focus is to engage a very niche audience with tailored content, allowing them to regain control of their well-being while managing the demands of a new family.”
He continued that the aim for the middle market carrier and consumer product business is to provide value to potential insurance consumers and prove that through Life.io, “we can increase their likelihood to buy and become a loyal customer through their 2nd, 3rd, or 4th product.”
Within a year, Life.io has grown from one carrier in a single country to three active carriers and several more on the way across eight countries. The team plans for continued growth in 2018 by merging strategic services and products, increasing access to untapped data sets for carriers.
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Life.io is a leading customer engagement platform enabling policyholders to live healthier, happier lives with their life insurance carriers. Built on a foundation of science, Life.io uses behavioral economics, social psychology, and personalized content to curate a community of highly engaged consumers ready for change. By capturing these insights, carriers have the ability to build meaningful relationships, increase brand loyalty, minimize policy risk, and streamline the underwriting process.
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