Press Release – updated: Oct 30, 2017 09:00 EDT
Trenton, NJ, October 30, 2017 (PRESS RELEASE JET) – Ukraine’s famed Khortytsa (KHOR) Vodka, the world’s third-largest vodka brand, is now widely available in New Jersey and is increasingly found on store shelves as consumers discover an alternative to big, overpriced brands.
“Branded vodka prices have skyrocketed in recent years, and consumers are thirsting for a premium vodka at an affordable price,” says David Schmidt, New Jersey market manager for Global Spirits, importers and manufacturers of Khortytsa.
“With the lifting of the Iron Curtain, Ukraine’s vodkas burst onto the world stage, but the U.S. market is just now discovering the amazing quality and value they offer.”
“Branded vodka prices have skyrocketed in recent years, and consumers are thirsting for a premium vodka at an affordable price.”
Schmidt also commented on the rapid growth of LEAF Organic Vodkas, also produced and marketed by Global Spirits USA. “Consumers are increasingly conscious of the foods they eat and the beverages they drink, and there is a growing demand for organic products. LEAF is helping area retailers meet this need with an affordable organic vodka.”
Schmidt noted that from July- Sept ’17, sales of these vodkas increased 54.6% and some
of the state’s leading purveyors of fine spirits have been actively promoting them including: Ronetco ShopRites, Bourbon Street, Roger Wilco, Max’s, Whole Foods, Fairway Market, Spirits Unlimited, Total Wine and Joe Canals.
Usually referred to simply as KHOR by most American consumers, Khortytsa Platinum is the most popular item in the line, and can be found locally for a suggested retail price of $14.99.
The Khortytsa Distillery is located in the Ukrainian city of Zaporozhe near Khortytsa Island. This ancient island’s history dates back thousands of years and reaches the roots of civilization. It is a sacred place in Ukraine — considered to be the cradle and heart of Ukrainian national pride –and is one of the country’s seven wonders.
Among the world’s finest distilleries, Khortytsa uses a local organic filter containing schungite (a unique natural mineral) which allows it to get as close as possible to the structure of natural water. The filtration process is further enhanced with special birch and alder-tree charcoal and quartz sand sourced near the famous Ural Mountains.
Other items in the line include Khortytsa Ice, specially formulated to be frozen with the bottle turning blue when chilled, which retails for $14.99 per 750-ml. and under $20 for the 1.75-ml.; Khortytsa Honey Pepper, which offers a spicy zing to a variety of cocktails and retails for $14.99 per 750-ml., and Khortytsa De Luxe for vodka connoisseurs, a “super-premium” vodka with a suggested retail of $29.99 for a 750-ml. bottle.
For more information on Khortytsa Vodka, visit www.khor.com. For recipes and serving suggestions, follow KHOR on Facebook at https://www.facebook.com/KhortytsaUSA, Twitter @Khortytsa_USA or Instagram at Khortytsa_usa.
LEAF believes vodka’s main ingredient, water, is what truly defines the spirit. LEAF Organic Vodka is sourced from unique waters around the country. One variety is made from Alaskan Glacial water, which lends a pure, smooth taste with a hint of sweetness. The other, made from Rocky Mountain mineral water, provides richness and complexity, offering a warm and savory impression. The water sources give LEAF Vodkas their signature tastes.
The packaging for LEAF Vodka is designed with the intention to have the contour of a leaf, accentuating the brand and giving it a premium look. With a recommended shelf price of $18.99 for 750-mL—and Certified USDA Organic — LEAF Vodka is well positioned within the dynamic and growing vodka category.
For more information on LEAF Organic Vodka, please visit www.leafvodka.com. For recipes and serving suggestions, follow LEAF on Facebook at https://www.facebook.com/leafvodka, Twitter at @LeafVodka, and Instagram at leafvodka.
About Global Spirits USA
A Fortune 500 Company in Europe, Global Spirits was established in 2008 and has offices in New York, Moscow and Kiev, employing over 5,000 people. The company’s annual volume exceeds 7.5 million cases, with distribution in over 80 countries. Global Spirits USA markets and distributes strategic brands including: Khortytsa Vodka (3rd largest selling international vodka brand*), LEAF Organic Vodka, and Odessa V.S.O.P. Brandy.
For more information on Global Spirits USA, please visit http://globalspiritsus.com.
Source: Global Spirits USA
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