Implant Direct Evolving to Meet the Needs of the Growing Implant Market

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Originally launched as an online direct brand,Implant Direct has outgrown the ‘value’ designation, transforming itself into a full-spectrum provider with a significant footprint in both the education and support elements of the dental implant profession. This evolving identity will be reflected in a new brand identity for Implant Direct that will be rolled out in the coming months.

“Because we entered the field as an online direct business, it’s important for clinicians to know that we have always held ourselves to the highest of standards,” said David Painter, Vice President of Commercial Operations at Implant Direct. “We felt this was an opportune time to begin transforming our brand identity to better reflect the depth of our expertise and ability to meet the changing demands of the marketplace. At the same time, we will continue evolving our position within the implant space including expanding the scope of our Customer Care and Support Center, expanding access to implant procedures and growing the overall implant market.”

Located in Thousand Oaks CA, Implant Direct uses sophisticated manufacturing processes to provide affordably priced implants to patients in over 40 countries. All of our implant systems meet American tolerances, follow ISO 13485 and FDA standards and hold multiple BSI and EC certifications.

“We are passionate about this rebranding initiative because it allows us to better tell our complete story. Implant Direct affords doctors the ability to have the top quality products and support without having to compromise their high standard of excellence. We know our implant products will meet or beat any of the competition regardless of how much more or less, they charge,” said Painter.

With the implant market expected to grow at about 10% over the next few years, Implant Direct is already well positioned to meet the needs of a growing marketplace. They are a part of the Danaher family along with Kavo Kerr, Nobel Biocare and Ormco within the Danaher company.

ABOUT IMPLANT DIRECT
Implant Direct is best known for their flagship Legacy and InterActive lines of implant systems that are used in a variety of complex procedures. In addition, they also offer a full line of biologic options, implant and attachment components, custom abutment and titanium bars as well as surgical motors and prosthetic instruments. Implant Direct has built-up a robust portfolio of CE courses ranging from introductory to advanced. Their customer support and technical support systems include online, over the phone and in-office.

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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