“When we dropped Alpha Male in that sugar skull bottle two years ago, our customers went absolutely crazy,” says Brian ‘Gib’ Long, GIBS Grooming co-founder. “We’re Colorado boys, so we’re paying tribute to our great state, and the cowboys and drifters who settled it. ‘The Kid’ is complete with a new lid and a whiskey-smooth, straight up Colorado fragrance that beards are going to love. We like to say this oil is ‘tougher than the rest.'”
Loaded with six nourishing oils, Colorado Kid (1 fl oz, $30) continues the brand’s mission of creating versatile, multi-use grooming products for the everyday man. Olive, argan and passion fruit oils soften, smooth, strengthen and protect beards and hair. Sunflower seed oil provides natural UV protection, while copaiba balsam and acai oils restore dry, damaged skin and hair, deliver antioxidants and promote collagen and elastin in the skin. The fragrance profile rustles up scents of the West: whiskey topped off with a shot of amber, ginger and musk. And that ain’t no bull.
GIBS Grooming launches Colorado Kid Sept. 1. Professionals can find the entire lineup at CosmoProf Beauty and online; retail customers can purchase at Loxa Beauty, online and fine barbershops and salons everywhere.
Brian “Gib” Long and Mike Howland, two meat-eating guys from Colorado and the founders of GIBS Grooming, introduced their original beard, hair and tattoo oil to the highly selective barber world in 2014. Crafting multi-purpose products for the guy on the go, GIBS Grooming rocks a full line of beard, hair and body products with signature high-scent/high performance without the high dollar price tag. Visit gibsgrooming.com.
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