Agency Continues to Innovate, Enhancing Client Understanding of Critical Campaign Data
Press Release – updated: Oct 24, 2017 15:28 EDT
New York, NY, October 24, 2017 (PRESS RELEASE JET) – AboveNation Media, a leading independent ad-tech centric media agency, is proud to announce the beta launch of A.L.I.C.E. (Artificial Learning Intelligence Customizable (by) Event).
The technology has been custom built by our internal team specifically for the clients of AboveNation Media. A.L.I.C.E. is voice enabled and integrated within our data stack to analyze and report on client specific data, detailed by platform (Social Media, Programmatic Media, SEM, Display Media, Mobile Media, etc), by date range and by creative type. A.L.I.C.E. can report on holistic campaign metrics and provide information on the strongest elements of a media program as well as specific tactical areas where optimization is needed.
Steve Minichini, CEO of AboveNation Media, explains, “Since our agency launch more than four years ago, we’ve been building proprietary technologies to best serve our clients in today’s rapidly changing media marketplace. A.L.I.C.E. is our latest creation to provide our clients with mission critical data, on demand whenever they want it. A.L.I.C.E. will launch in beta form and will rapidly evolve to more complex decision making and information sharing as 2018 rolls on.”
During the early days of 2018, A.L.I.C.E. will start to ship to key AboveNation Media clients with product updates to launch each quarter throughout the year. A.L.I.C.E. has been built to integrate with Amazon Echo or Google Home to make for ease of use by each AboveNation Media client.
John Lee, President of AboveNation Media, is proud of the rollout, saying, “As our client, you will receive a Google Home device or an Amazon Echo, which will easily be set up and enabled wherever the client would like and will come pre-installed with a list of 50 different questions utilized to inquire about campaign performance. We plan on customizing specific questions for each client’s unique need and business situation.”
AboveNation Media has prepared several different patent requests for filing pertaining to specific proprietary technology embedded within A.L.I.C.E. For more information pertaining to A.L.I.C.E. or to inquire about AboveNation Media’s other services, please visit www.abovenationmedia.com.
About AboveNation Media
AboveNation Media was created for a specific reason. We bring clarity to a confusing, ever-changing media marketplace. With a core focus on ad tech and the digitization of all media, we understand that CMOs, brand managers and marketing professionals at every level need answers. We provide a smart, clear vision on how to use everything media has to offer. By putting the power of today’s media ad tech behind your brand, you’ll be in a position to know your customer better, enhance your media efficiency, drive long term customer value and deliver incremental success year after year.
The professionals at AboveNation Media are industry experts with decades of experience, succeeding in all forms of media. We place a keen focus on service and partnership, working to become an integrated part of the client team. Obsessed with learning and exploring, our inquisitive minds will uncover opportunities for your organization to ensure your brand competes hard, developing a meaningful connection with the customers that need you most.
For questions, contact: AboveNation Media, LLC,
Hannah Logan, [email protected]
Source: AboveNation Media, LLC
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