Videology Announces Linear Optimization Support for Fox Networks Group’s AIM

NEW YORK, Nov. 16, 2017 — Videology—a leading software provider for converged TV and video advertising—today announced its work with Fox Networks Group's (FNG) Audience Insights Manager (AIM), an optimized linear solution that enables advertising partners to effectively target precision audiences across FNG's television inventory. In addition to providing linear optimization services for AIM, Videology will also support FNG's participation in OpenAP, a consortium FNG co-founded with Viacom and Turner to deliver cross-publisher targeting and independent posting for advanced audiences.

Beginning in 2017, as demand for Advanced TV solutions grew, Videology's scope of work expanded to include the development of additional go-to-market strategies to solve advertisers' emerging needs. 

“As an ad technology provider, we provide the best solutions to advance the objectives of the overall TV ecosystem. Our ongoing work with Fox is a great example of this,” said Scott Ferber, Founder and CEO, Videology. “As media companies embrace audience targeting on TV, the market is able to provide more effective and relevant advertising.  We are delighted to continue to support Fox in our ongoing quest to make Advanced TV as viable and valuable a medium as possible.”

For more information, please visit: www.videologygroup.com or contact [email protected].

About Videology:
Videology (videologygroup.com) is a leading software provider for converged TV and video advertising. By simplifying big data, we empower marketers and media companies to make smarter advertising decisions to fully harness the value of their audience across screens. Our math and science-based technology enables our customers to manage, measure and optimize digital video and TV advertising to achieve the best results in the converging media landscape.

Videology, Inc., is a privately-held, venture-backed company, whose investors include Catalyst Investors, Comcast Ventures, NEA, Pinnacle Ventures, and Valhalla Partners. Videology is headquartered in New York, NY, with key offices in Baltimore, Austin, Toronto, London, Paris, Madrid, Singapore, Sydney, Tokyo and sales teams across North America.

Media Contact:
Zinnia Gill
Communications Lead, Videology
(845) 807-2799
[email protected]

SOURCE Videology

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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