NEW YORK, NY, November 21, 2017 — When it comes to the Christmas and holiday advertising space, retailers expectedly dominate the playing field as they promote toys, food, clothes and gift purchases for the season. The non-retail companies – the ones who have something valuable yet immaterial to offer – are visibly lacking in this space. This is what prompted IT and business services provider FDM Group to produce a commercial of their own, promoting something that can't be found wrapped under the tree and yet is universally desired: opportunity. The Group's marketing team turned their hand to produce a video showcasing what the business does: providing opportunities to people around the world by kick-starting careers.
Nabila Aydin, VP Global Marketing at FDM Group says; “This was a completely spontaneous project that grew out of a conversation around how we change people's lives. We don't sell products or fix machines; we create and inspire exciting careers that shape our digital future. We provide opportunities for people from all walks of life and diverse backgrounds including graduates, military veterans and returners to work.”
With over 75 nationalities and cultures working together as a team as well as circa 50% of the management team being female, FDM is one of the most diverse tech companies out there. The business model is designed to 'bridge the gap' for people: be it from academia to employment, the military to the commercial world, from a career break back into the workforce or otherwise. FDM invests in talent who may not have the direct experience in the industry, but they have the drive and potential to be trained. In 2016, the company launched the careers of 2,000+ people through the FDM Careers Program across North America, Europe and APAC.
Aydin added, “As a company, we like to be innovative and we decided to take on the challenge to showcase how we change people's lives through opportunity. The video has been made entirely by our in-house marketing team with the help and support of our network, family and friends. The holidays are an emotional time for most people and even though presents such as toys and other physical gifts are nice, the opportunity to start your career is priceless. We want to encourage people to be positive this season, keep trying to get that career you want and don't give up hope; there are opportunities out there for you.”
The FDM Season of Opportunity video can be seen here:
FDM Group is a professional services provider with a focus on IT. FDM Group's business model is both unique and robust, bringing people and technology together. We are renowned for our dynamic Careers Program, which provides college graduates, military veterans and returners to workwith award-winning business and technical training in core disciplines. They then progress to represent FDM Group on client sites as our consultants for a minimum of two years. With over 180 clients worldwide, we help them achieve specific business objectives within various sectors, including financial services, media, retail and insurance.
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