ATLANTA, Nov. 21, 2017 — Synthio, formerly known as Social123, the fastest-growing Customer Data Platform (CDP), has joined the Marketo Accelerate partner ecosystem, the industry's first MarTech partner accelerator.
“Since 2011, Synthio has sought to soothe the ever-evolving pain points of B2B marketers,” said Aaron Biddar, CEO, Synthio. “Joining the Marketo Accelerate partner ecosystem is the next step in a natural, strategic partnership as we join forces to empower marketers to harness the power of data to meet people where they are.”
Synthio's platform integrates directly with the Marketo Engagement Platform, granting B2B marketers access to their comprehensive global contact database in order to seamlessly cleanse and enrich existing data, gain net-new targeted contacts and enhance their account-based marketing strategy.
“We are thrilled to welcome Synthio as the newest member of the Marketo Accelerate ecosystem,” said Shai Alfandray, vice president, global head of ISVs, LaunchPoint ecosystem, Marketo. “Synthio's robust global database, triple-validation data process, and people-first approach provides clear value to marketers as they place a growing emphasis on expanding their reach to succeed in the Engagement Economy.”
Synthio's extensive repository of global B2B contact data and suite of cleansing and enrichment features are designed to enable Marketo users to further optimize their marketing automation capabilities. To learn more, click here.
Synthio is a new kind of customer data platform that helps B2B sales and marketing teams get to the right people faster. Outdated data, whitespace, misinformation, and technical hurdles can create a big gap between businesses and the people they're trying to meet, costing millions in wasted effort and missed opportunities. Synthio closes the gap with the accuracy of a people-first approach, the ease of a self-service platform, and the promise of white-glove support. Since 2011, Synthio has served over 1,500 customers, including global companies like Oracle, Microsoft, and Gartner. Synthio has also been listed in the Inc. 5000, ranked among Georgia Technology's Top 40, and named one of Atlanta's Best and Brightest Companies to Work For. To learn more about how Synthio helps B2B marketers meet people where they are, visit www.Synthio.com.
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