Record​ ​Executive’s​ ​New​ ​App​ ​is​ ​Reducing​ ​Traffic​ ​and​ ​Emissions​ ​in​ ​Los​ ​Angeles

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Randall Jamail at Pavemint's HQ. Photo by Teri B.

Garcetti’s vision for the city was a huge element in deciding to launch Pavemint in Los Angeles. In the long-run, I hope we help to turn parking lots into parks, changing the landscape of not only mobility but people’s lives and the environment.

LOS ANGELES

After founding Justice Records with just $5,000 and turning it into an international success by working with the likes of Johnny Cash and Willie Nelson, receiving a Grammy Nomination, inventing a patented technology that unlocks unused space on CDs and DVDs, and co-founding Day For Night Festival, visionary entrepreneur Randall Jamail has moved on to yet another venture near to his heart–parking.

As a record producer and executive, Jamail split his time between Los Angeles and Austin. Producing music exclusively in LA recording studios and going to shows all across the city, Jamail was all too familiar with searching for parking. While driving in Austin, he noticed people standing outside their homes on game day selling parking for UT football games, and the concept behind Pavemint began to form in his mind. The app would provide residents an easier way to continue making extra income from their spare spaces, while they could get on with their lives. On the reverse side, drivers looking for parking near events, concerts, games, and festivals would be able to reserve in advance or on demand, without the necessity of carrying cash.

With its severe smog and mobility issues, LA was Jamail’s first choice when deciding where his new venture would be located. On the way, inspiration came both from his previous entrepreneurial ventures and other successful startups, as well as from Mayor Eric Garcetti’s focus on creating a more sustainable city.

“Garcetti’s vision for the city was a huge element in deciding to launch Pavemint in Los Angeles. In the long-run, I hope we help to turn parking lots into parks, changing the landscape of not only mobility but people’s lives and the environment.”

Under Jamail's guidance, Pavemint is dedicated to bringing value to the City of LA on multiple fronts. Unlocking underused parking not only increases efficiencies in mobility and income for homeowners, it also creates new revenue streams for the city. In January, Pavemint will begin collecting LA's 10% Parking Occupancy Tax on behalf of its LA Hosts. Jamail is also interested in sharing data that Pavemint aggregates to help the city better understand where and how parking issues can be addressed.

While building up his LA team, it was important to Jamail to adhere to same forward-thinking principles within Pavemint that he held during his years in music. At a time when it was unheard of, Justice Records became the first company to do away with the tradition of musicians signing off the rights to their work, instead choosing to give back control to the artists by allowing them full ownership of their music. With Pavemint, Jamail disrupted the male-dominated world of tech by assembling a team consisting of an equal ratio of female to male employees. He also eschewed traditional funding avenues, instead self-funding Pavemint thus far in order to preserve his environmental, for-change vision.

Since the company’s October 3rd launch, Randall and his team have helped to unlock over 4,000 parking spaces in prime areas of LA, more than any other peer-to-peer app currently available. In a city with 18.6 million parking spaces (or more than 3+ per registered vehicle) where the majority are on private property, this is no small feat toward the goal of a more sustainable LA, and, eventually, greener cities everywhere.

Pavemint’s iOS parking app is currently available in the App Store for both sides of the marketplace and as a web application for Hosts at http://www.pavemint.com. Voice Assisted parking and an Android Application will be available in the near-term.

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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