HUONE announces boardroom reshuffle at AGM

Former Musti & Mirri CEO and Siili Solutions Co-Founder to help HUONE group scale to 10 new venues globally over next 2 years

Events hotel chain HUONE International appointed its new board at the Annual General Meeting on Tuesday, November 7th, with newly-appointed board members Mika Sutinen and Mika Mäkeläinen joining the HUONE board.

Sutinen was recently appointed 2017 Businessman of the year by the Association of Finnish Businessmen, and oversaw a five-fold increase in turnover as CEO and shareholder of Musti & Mirri during his time with the company.

“HUONE intrigued me as a well-developed concept which is modern, innovative and strongly value-adding to customers,” said Sutinen. “I am looking forward to contributing value through my experience of internationalizing conceptual businesses abroad from Finland, and of course with leadership experience in complex multi-location environments,” he concluded.

Serial entrepreneur and early-stage HUONE International investor Mäkeläinen is well-known for co-founding Siili Solutions Plc. He will take up his board position from January 1st, 2018 onwards.

“I initially invested in HUONE because I believed in the leadership and drive of Evon Söderlund,” said Mäkeläinen. “As the group grew, it continually overcame the challenges it met, and with the knowledge it has now gained, has significant opportunity to scale its operations to more international markets. I am delighted to take up a board position within the Group,” concluded Mäkeläinen.

Additional changes see Evon Söderlund step down as Group Chairman but retain a position on the board. Söderlund will also continue as Group CEO. Current board member and Takeoff Partners Co-Founder Markko Vaarnas has been elected to take her place.

“Board members are selected based on the expertise needed for executing the fast expansion plan HUONE has for the next 2 years,” said Söderlund. “ We welcome experience in international expansion, market entry, concept rollout, leadership, and service design. With the addition of Mika Mäkeläinen and Mika Sutinen, HUONE’s leadership team has the capability to guide us towards our growth targets.”

“I am thankful to the board for appointing me as Group Chairman, and am excited by the leadership potential of its members,” said Vaarnas. “We’re now in a strong position to collectively grow the Group and take advantage of new business opportunities,” he concluded.

Juuso Kokko (shareholder) and Jussi Söderlund (shareholder) will retain their board positions, with the total number of board members remaining six.

HUONE group announced 182% growth at group level for the 2016-17 financial year, with HUONE Singapore becoming profitable within the first 6 months of operation. The group has targeted continued growth in Helsinki and rapid scaling of Singapore for the next financial year, with expansion to a total of 10 new locations within 2 years.


For additional information:

Media kit with pictures

Evon Söderlund, CEO

+358 40 670 8828
[email protected]

HUONE Events Hotel is an exceptional place for B2B meetings & events, a hotel without bedrooms. The future chain of Event Hotels are more-in-one venues which are built to provide guests a solution to design their meetings. Using HUONE’s unique online platform guests can book, design, pay, measure and manage their events. The headquarters are located in Helsinki, for more information visit .

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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