Giant Propeller Creates Mind-Bending Digital Campaign to Launch Sprayground Luggage

    LOS ANGELES, CA, December 08, 2017 — Digital agency Giant Propeller has just released a multi-channel digital creative campaign for Sprayground, the popular New York-based backpack brand.

Founded by David Ben-David in 2010, Sprayground has amassed a loyal following among young, fashion-driven consumers and celebrities alike. The brand also distinguishes itself among competitors with its limited-edition business model: every bag is only produced once, which in turn increases demand among collectors.

Having created, and dominated, the backpack market with street art designs infused with pop-culture references, Sprayground has just released its first-ever luggage collection on December 7th, 2017. To help launch this new line, the brand needed a cutting-edge creative agency with the ability to generate a bold campaign across multiple platforms that would appeal to its current fan-base while also expanding it.

To achieve this, Sprayground partnered with Los Angeles-based Giant Propeller, which specializes in wildly creative digital marketing. The GP campaign – directed by co-founder Jordan Freda – consists of mind-bending videos and eye-popping photographic advertisements featuring a variety of social media trend-setters paired with Sprayground's first-ever limited-release luggage collection. Marlon Travis Barrow was tapped to compose original music compositions exclusively for the campaign.

“I wanted to really embrace and visualize the fact that Sprayground is not your ordinary brand,” Jordan Freda says. “Their audience is very unique, diehard, so I wanted to blow their minds with crazy imagery.”

Giant Propeller co-founder Mike Bodkin added, “Sprayground is a dream client to collaborate with. Their originality and creative sensibility totally aligns with what Giant Propeller strives to create. Our campaign definitely honors the rebellious spirit of the Sprayground brand.”

Giant Propeller is a one-stop-shop digital agency that specializes in digital marketing campaigns for brands both new and established. Content creation, production, visual effects, media buying, e-commerce, and social media marketing are some of its main services. Previous clients include L'Oreal, Microsoft, XPRIZE Foundation, and Lil Dicky, among others. For more information on this campaign please visit: http://giantpropeller.com/sprayground or click here to watch the video.

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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