SAN FRANCISCO, Calif., Jan. 15, 2018 — Elliot CEO Sergio Villasenor did not set out to build just another e-commerce platform. Villasenor wanted to enable retail brands to easily connect and sell anything, everywhere.
Today, retailers leverage an abundance of systems to sell both domestically and internationally; online and offline. Villasenor adds, “Retailers now have the ability to sell into new markets and connect with billions of new consumers. But, one major problem exists. There wasn't a single out-of-the-box technology solution that allowed brands to rapidly scale their business globally. Elliot has created that solution.”
Elliot allows brands to easily connect existing systems, tap into every sales channel, and enable global distribution faster than ever. By centralizing key customer, product, and order data from over 90 global channels, Elliot allows its customers to sell into new markets in a click-of-a-button, accounting for all of the nuance that comes with managing a global catalog, including: data management, global shipping options, translations, and all the tools needed to connect to billions of new consumers.
Investors in Elliot's round were equally excited. Ryan Petersen, CEO of Flexport, stated, “Elliot's technology brings down barriers to cross-border commerce, enabling brands to reach billions of consumers outside their home markets.”
Charlie Cole, Chief Digital Officer at Tumi, added, “There are very few things in e-commerce that everyone can agree on, but these two are undeniable: 1. Online platforms continue to grow in importance for retailers. 2. The international consumer is becoming more intelligent and is borderless in their online shopping. Elliot helps retailers navigate and solve for these shifts in the marketplace to help brands, regardless of size, reach their full market potential.”
In October, Villasenor went on the offensive, proactively recruiting investors and top talent from Madison Avenue to Silicon Valley to propel the company forward.
Villasenor orchestrated a blue-chip syndicate of seed stage investors including Bowery Capital and Susa Ventures who are co-leading the round. Others participating include Acceleprise, Bam Ventures, Flexport, and SV Angel.
In addition to Elliot's fund raise, the company has assembled a team of industry experts to drive its expansion: Lea Solimine as Head of Marketing (formerly Head of Marketing for Lyft San Francisco), Joey Spanjers as Head of Growth (former Head of Partnerships at Hawke Media), Hass Johnson as Head of Revenue (formerly Director of Client Development at Newgistics), and Jessica Walters as Head of Program Management (formerly operating in a similar capacity at Fox Commerce).
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