Collection Realignment: THOMAS SABO Launches Generation Charm Club

LAUF AN DER PEGNITZ, Germany, January 15, 2018

Sophisticated, expressive and traversing all generations, with the launch of the Generation Charm Club Collection, THOMAS SABO is reinventing the world of the Charm. The global campaign combines high fashion looks with enthusiasm for jewellery and a completely new expression of the wearer's own personality.

     (Photo: https://mma.prnewswire.com/media/628248/THOMAS_SABO_Models.jpg )

     (Photo: https://mma.prnewswire.com/media/628249/Generation_Charm_Club_Collection.jpg )

Generation Charm Club is setting the trends for spring/summer 2018. Cool vintage stylistics, extra-large Charms, seductive single earrings as well as a wealth of different carriers. The new Charms are perfectly suited to layering styles.

Sophisticated, expressive and traversing all generations: With the launch of the Generation Charm Club Collection from 16 February 2018, THOMAS SABO is reinventing the world of the Charm. The global campaign combines high fashion looks with enthusiasm for jewellery and a completely new expression of the wearer's own personality. (PRNewsfoto/THOMAS SABO)
Sophisticated, expressive and traversing all generations: With the launch of the Generation Charm Club Collection from 16 February 2018, THOMAS SABO is reinventing the world of the Charm. The global campaign combines high fashion looks with enthusiasm for jewellery and a completely new expression of the wearer's own personality. (PRNewsfoto/THOMAS SABO)
Igniting a collector's passion and untold combination options, THOMAS SABO Generation Charm Club is setting the trends for spring/summer 2018. Cool vintage stylistics, extra-large Charms, seductive single earrings as well as a wealth of different carriers surprise with a completely new feeling when worn. (PRNewsfoto/THOMAS SABO)
Igniting a collector's passion and untold combination options, THOMAS SABO Generation Charm Club is setting the trends for spring/summer 2018. Cool vintage stylistics, extra-large Charms, seductive single earrings as well as a wealth of different carriers surprise with a completely new feeling when worn. (PRNewsfoto/THOMAS SABO)
Sophisticated, expressive and traversing all generations: With the launch of the Generation Charm Club Collection from 16 February 2018, THOMAS SABO is reinventing the world of the Charm. The global campaign combines high fashion looks with enthusiasm for jewellery and a completely new expression of the wearer's own personality. (PRNewsfoto/THOMAS SABO)Igniting a collector's passion and untold combination options, THOMAS SABO Generation Charm Club is setting the trends for spring/summer 2018. Cool vintage stylistics, extra-large Charms, seductive single earrings as well as a wealth of different carriers surprise with a completely new feeling when worn. (PRNewsfoto/THOMAS SABO)

The Charms of the “Vintage Rebel” category are a significant highlight. THOMAS SABO's iconic Rebel at heart designs make eye catching Charm looks for him and her possible. Generation Charm Club now addresses all THOMAS SABO target groups.

“Combine things that are close to your heart and transcend borders – Generation Charm Club stands for the new, casual attitude towards personalising and styling favourite pieces, lucky charms and vintage symbols”, says Susanne Kölbli, Creative Director at THOMAS SABO.

The Generation Charm Club Collection will be available in all THOMAS SABO shops and shop-in-shops, at http://www.thomassabo.com and from selected partners from 16 February 2018.

Image material is available to download for editorial purposes here.

Hashtags: #GenerationCC #thomassabo

About THOMAS SABO  

THOMAS SABO is one of the globally-leading jewellery and watches companies, designing, selling and distributing lifestyle products for women and men. The company, established in 1984 by Thomas Sabo in Lauf an der Pegnitz, Germany, operates around 300 of its own shops across all five continents with a total of around 1,860 employees. THOMAS SABO also collaborates globally with approximately 2,800 trade partners as well as leading airlines and cruise operators.

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Press contact

THOMAS SABO GmbH & Co. KG
Felizia Kindermann
Head of International & Corporate PR
+49912397150
[email protected]

SOURCE THOMAS SABO GmbH & Co.KG

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About the Author: Carrie Brunner

Carrie Brunner grew up in a small town in northern New Brunswick. She studied chemistry in college, graduated, and married her husband one month later. They were then blessed with two baby boys within the first four years of marriage. Having babies gave their family a desire to return to the old paths – to nourish their family with traditional, homegrown foods; rid their home of toxic chemicals and petroleum products; and give their boys a chance to know a simple, sustainable way of life. They are currently building a homestead from scratch on two little acres in central Texas. There’s a lot to be done to become somewhat self-sufficient, but they are debt-free and get to spend their days living this simple, good life together with their five young children. Carrie writes mostly on provincial stories.
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